Product Innovation, Design & Development

Market / Product Research

Information related to the client, market and product opportunity leads to an effective and efficient product development and design process. It supports the process to define problems, identify opportunities, and to structure strategic objectives and design criteria for the design exploration and manufacturing implementation. The following covers MDI's research service offerings:

• Competitive Product Benchmarking

• Intellectual Property Research

• Technology/Engineering Research

• Ethnographic, Demographic and Psychographic Discovery

• Trend Analysis

• Survey and Focus Group Development/Consultations/Management